I am a graduate of Camberwell College of Arts and began my career at The Guardian News and Media and The Independent, where I learnt the craft of design, typesetting and art direction. In 2008, I won a scholarship to study set design at Motley under the tutelage of Alison Chitty. I then worked freelance as a set designer and prop stylist for theatre, advertising agencies and film.
In 2012, I returned to design and began working in-house for brands such as ASOS and GLTC. Executing multi-channel campaigns and discovering digital and multichannel execution.
Between having my two children and maternity leave I worked as a lecturer at UCA, teaching art direction and design in a hands on studio setting.
Then for four years I worked as digital design director for agency Sunday. Leading and mentoring a digital creative team of 4 and helping to set up the in house video department and production team.
Recently, I have worked locally in my hometown of Lewes for Ancient + Brave wellness brand. I joined the business just as it had rapidly expanded into the EU and US. During my time there, I led on video projects and digital creation. I picked up invaluable insight into scale up culture and useful skills in AI image generation and how to integrate it into the creative workflow.
I enjoy making work that connects and love to collaborate with brilliant people, bringing different disciplines together.
Clients
The Guardian News and Media, Love Music Hate Racism, Scope UK, Thin Man Films, Left Bank Pictures, Pernod Ricard’s Absolut, Iris marketing agency, Marblehead Brand Development, FT Weekend Magazine, Independent News and Media, ASOS, Great Little Trading Company, Sunday, Savills, WWT, English Heritage, Zapp, CPIA and Ancient + Brave.
Awards
2024 MemCom, ‘Best Strategy for Membership Engagement’, New Boardroom Agenda campaign.
2022 Content Marketing Awards, ‘Best Purpose Led Campaign’ and ‘Best Membership Campaign’, ICAEW Welcome Inclusion.
2022 PPA ‘Best membership campaign’, ICAEW Welcome Inclusion.
Accolades
2008 Recipient of the Maria Björnson scholarship for set and costume design.
2022 Judge at DMA (Digital & Marketing Association) awards,
Digital campaigns – Video and animation.
2018-2020 and 2023-2026 Visiting lecturer in design at LSBU, UCA
Contact: alex.breeden@icloud.com
Hello
“Alex has great creative vision, and is always up for debating ideas to find the best way to translate a client objectives into innovative, effective digital creative. She always recognises the end goal – and has brought rigour and good thinking into how we approach campaigns.”
Steph Hill
Client Services Director + Founder, WeareSunday
Testimonials
“Alex was one the most talented Art Directors
we have had in Creative. Her knowledge and understanding of her craft along with her can
do attitude would be a welcome addition to
any department.
Alex showed great skill and dedication in every job that was put her way, from design and concept, to on set art direction and client presentations.“
Lee Ackland
Creative Director, AO
“Alex was Art Director for GLTC’s Autumn Winter campaign. Her work was of a very high quality and art directed in a no-fuss, delightfully low key way. We were very pleased to have her in the GLTC team. Highly recommended.”
Jamie Reeve
CEO + Founder, Great Little Trading Company