ASOS was experiencing a rapid period of growth in 2012.
The company was focused on launching country-specific websites and experiencing strong growth. Driven by a 49% increase in retail sales it saw its user base grow significantly.

My first role was as a freelance designer in the commercial team, working across brand partnership projects for Adidas, Galaxy and Puma. I then moved to the magazine into a newly created role as Art editor.

My responsibilities included print and digital design; shaping seasonal look and feel; seasonal guidelines; photographic art direction and graphic design across magazine, commercial collaborations, iPad and app.

I also worked across the best #Bestnightever campaign that used a social currency model to encourage engagement.

Art direction | Design | Brand development