Diageo World class
Brand development and social launch

Working with Something media agency and The Hut Group, I led the creative as Senior Art Director for a the ‘World Class Drinks’ content hub and social channels.

Leading workshops between both agencies, we moved forward with several creative concepts to represent different kinds of cocktail recipes and social environments for the site. We also established a look and feel for all content across the site.

I worked on photography and styling guidelines, storyboards, motion graphics and wireframes for this omni-channel content hub.

UI Design | Art direction | Motion | Creative production