Great little trading company
Seasonal campaign and refresh
Working as Creative Manager and then as consultant. This was an epic few months. I made effective and smart changes. I was empowered to quickly implement and bring to life a vision that was contemporary, exciting and, most importantly, relevant to the customer. I led graphic design, brand workshops, campaign and moving image for Autumn 2018.
GLTC’s Instagram followers grew by 40% over a 6 month period. I working closely with the Head Of E-commerce creating a strategy that utilised the campaign shoot whilst creating new content. I set up partnerships with like children’s charities and like minded brands to increase brand purpose.
I implemented ways of working, templates and social media content that had longevity and increased followers and engagement with GLTC channels.
Strategy | Creative | Art Direction | Motion