ICAEW The institute of chartered accountants wanted to demonstrate the diversity of its members while challenging stereotypes about the accountancy profession. I worked as Creative Lead on this project responsible for the direction and execution. The campaign highlighted how chartered accountants like Eugene Amo-Dadzie – a world-class sprinter and full-time professional – contribute to society and balance extraordinary achievements.

Working closely the head of video on the creative we established a cinematic approach, combining high-end visuals with user-generated content to create engaging storytelling. Following Eugene on his preparation for the Paris Olympics. The film is essentially Eugene’s whole life in action. Content worked hard across digital platforms and social channels, quote cards, and reels, ensuring broad audience reach

The campaign significantly outperformed expectations on Linkedin the content saw 202,359 impressions, 40,828 video views, and a 39.58% view-through rate (VTR). On Instagram 73,554 reach, 82,449 reel plays, and a 7.08% engagement rate. It became one of ICAEW’s top-performing Instagram posts.